Air Max Day 2017
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“Nike Air is not a shoe, it’s a revolution.”  
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Fit out for Air Max Day 2017 held in an abandoned warehouse location in Sydney, Australia. The brief called for a, “real, honest, easy to access youth hot spot”, including live music, art, functioning barbershop, customisation areas and bespoke activations areas that showcased the event’s key product drops. The night culminated in the launch of the VaporMax silhouette, which was previewed in a dedicated room themed around the tag line, “experience Air.”

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