Nike Tee Bodega
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End to end, concept development to build production for the Nike Tee Bodega concept space at the 2017 Australian Open. The activation invited customers and athletes to design and create their own custom, limited edition t-shirt designs. Attendees were able to pull from a library of artwork, alphabet and a stylised Nike Court logo created in partnership with local artists, Travis Price and Nathan Nankervis. The activation garnered worldwide media attention from high profile athlete’s involvement, and the subsequent press shots in their custom t-shirts.

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